Throughout my tenure with A+E Networks I’ve worked within the Technology Department; as the founding design member of Strategy and Innovation (S&I) and now as a Director of Tech LAB. As the first and only trained designer in the department, my efforts began with branding the IT department; changing the perception that we were “the guys who fixed the email”, to the department that “is” the business; the tools, support and foundation of everyone’s work.
The Design in Use
“Technology” is now the department that helps make an employee’s work easier to accomplish and more like the rest of their digital lives – friendly and enjoyable. The mark easily incorporates other departments and teams to visually express the Technology Department’s crucial roll as a partner in the business.
In meetings, presentations and all Technology communications, the visuals reinforce that everyone is on the same team. It allows viewers to quickly and easily distinguish a communication from Technology from those of any other department. The design is used to express the different groups within the Technology Department itself, so you can know more glandularly who you’re closely partnering
Our team recently rebranded ourselves from Strategy and Innovation (S&I) to TechLAB, and to celebrate we created our own version of the Technology Logo language that expresses our direction and change in focus:
These logos are used in presentations and other branding and communications. We are now recognized throughout the company as “Technology” and not “just IT”.
Examples of the branding is used around the Technology floors in LA and NYC.