At RJW Collective I created logo lockups, microsites, POS posters, and updated the Lacoste L!VE landing for the first year of The Lacoste L!VE Williamsburg Park Concert Series. Working with account executives and vendors in the execution of design, and adhering to strict brand and event-branding guidelines (which was a pleasure), I created the assets needed by marketing, staging, swag and more. All of this was part of Lacoste’s successful new direction under CEO Steve Birkhold.
Images of the designs in use during the event in Williamsburg Park, Brooklyn 2012. The Instagram feed for this event was a lot of fun, as was the concert itself.